
Written by David Friedman, President
For over 40 years, our development philosophy has been shaped by balanced, smart risk-taking and a steadfast commitment to integrity. As an operating company, we join forces with exceptional joint venture partners on our developments, but only after we’ve thoroughly vetted the opportunities ourselves. Unlike some in our industry, we don’t ask, “Can we raise capital for this?” but rather, “Do we genuinely believe in it?” This distinction is critical for earning the trust of capital partners evaluating us as a prospective developer.
We aim to build relationships with one to two new partners each year, and look for several key dimensions in these partners, seeking those who share our cyclical perspective on the industry, operate fairly, and possess staying power—qualities we bring to the table ourselves. Mutual respect is foundational and, as fiduciaries, we prioritize our partners’ goals while safeguarding their trust through demonstrated results.
This collaborative approach, anchored by deep market insight, an entrepreneurial culture, and a commitment to minimizing volatility, ensures seamless execution of our development projects and lasting value for our partners.